How unique is Apple Make iPhone 5 of 2012

How unique is Apple Make iPhone 5 of 2012

Tablet Phone / iPhone 5 - Apple Make

A telephone, or phone, is a telecommunications device that transmits and receives sound, usually the human voice. Telephones are a point-to-point communication system whose most basic function is to allow two people separated by large distances to talk to each other. Developed in the mid - 1870s by Alexander Graham Bell and others, the telephone has long been considered indispensable to businesses, households and governments, is now one of the most common appliances in the developed world. The word "telephone", which has been adapted to many languages and is now recognized around the world, is derived from the Greek: tēle, "far" and hōnē, "voice", together meaning "distant voice".

So much more than before and so much less too

A remarkably slim design that still makes room for a larger display and a faster chip. Ultra-fast wireless never sacrifices battery life. And all-new headphones designed to sound great and fit comfortably. So much went into this iPhone. So users could get even more out of it.

Creating an entirely new design meant inventing entirely new technology 

When Apple envisaged the new iPhone, they landed on a remarkably thin and light design. But it is nearly impossible to make a device so thin and so light without sacrificing features or performance.

They could have taken the easy way out and designed something more reasonable and less remarkable. But they thought if the technology does not exist, they will invent it. And they invented. Since the component was not small enough, they re-imagined it. If convention was standing in the way, they left it behind. The result is iPhone 5: the thinnest, lightest, fastest iPhone ever.

iPhone 5 is just 7.6 mm thin. To make that happen, Apple engineers had to think small, component by component. They created a nano-SIM card, which is 44 per cent smaller than a micro-SIM. The intelligent, reversible lightning connector is 80 per cent smaller than the 30-pin connector. The 8MP iSight camera has even more features - like panorama and dynamic low-light mode - yet it is 25 per cent smaller. And the new A6 chip is up to 2x faster than the A5 chip but 22 per cent smaller. Even with so much inside, iPhone 5 is 20 per cent lighter and 18 per cent thinner than iPhone 4S.

It’s the thinnest display ever and it’s the first of its kind

Making a thinner, lighter iPhone meant even the display had to be thinner. Apple engineers accomplished that by creating the first Retina display with integrated touch technology. Which means instead of a separate layer of touch electrodes between display pixels, the pixels do double duty - acting as touch-sensing electrodes while displaying the image at the same time. With one less layer between the user and what user sees on iPhone 5, user experience more clarity than ever before. All on a display that’s 30 per cent thinner than before.

It is made with a level of precision from a finely crafted watch that User would expect

Never before has this degree of fit and finish been applied to a phone. Take the glass inlays on the back of iPhone 5, for instance. During manufacturing, each iPhone 5 aluminium housing is photographed by two high-powered 29MP cameras. A machine then examines the images and compares them against 725 unique inlays to find the most precise match for every single iPhone.

Looking at iPhone 5 and user cannot help but notice the exquisite chamfer surrounding the display. A crystalline diamond cuts this bevelled edge. It is what gives iPhone 5 its distinctive lines; fitting for a phone so brilliant.

Instead of starting with the speaker it can be started with the ear

It is not easy to create earbud-style headphones that not only feel good in user’s ears, but also sit securely in them. That is because everyone’s ears are different. Using optical scans combined with silicone moulding, Apple designers created 3D models of various ear types to find a common shape across many different people. That shape led to the unique look of the new Apple EarPods. Unlike traditional circular earbuds, their design is defined by the geometry of the ear. Which makes them more comfortable for more people than any other earbud-style headphones.

They are more stable and durable too. Apple engineers asked more than 600 people to test over 100 iterations of the Apple EarPods. Testers ran on treadmills in extreme heat and extreme cold. They performed various cardio workouts. They were even asked to shake their heads from side to side, and up and down. The result: Apple EarPods provide stronger protection from sweat and water, and they are remarkably stable in the ear. It means they stay in, even when user is on the go.

It’s not just about comfort; it’s about acoustics too

At the same time Apple designers were trying to define an ideal earbud shape, Apple sound engineers – acousticians - were focused on improving sound quality. First, they established a target sound for the Apple EarPods. That target: a person sitting in a room listening to high-quality speakers.

The biggest determinant of what you hear from any speaker is the movement of its diaphragm. The inward and outward motion is what creates sound. But earbud speaker diaphragms are typically made from a single material, which can limit sound output.

So Apple acousticians re-engineered an earbud speaker diaphragm with both rigid and flexible materials to minimise sound loss and maximise sound output. Adding to the superior audio quality are strategically placed acoustic vents. The most notable of these vents is the one located in the stem of each EarPod. It allows air inside the stem, which acts as an acoustic chamber, to flow out. So user hears deeper, richer bass tones. The overall audio quality of Apple EarPods is so impressive, they rival high-end headphones that cost hundreds of bucks more.

The thought and consideration injected in the product go well beyond design

How a product looks and performs matters, but so does its impact on the environment. That is why nearly every Apple product is made from highly recyclable materials like aluminium, and that is why Apple refuses to use harmful toxins in their components.

Every iPhone, starting with iPhone 3GS, is free of brominated flame retardants (BFRs) and polyvinyl chloride (PVC). That includes their newest iPhone - iPhone 5. In fact, Apple has one of the strictest BFR-free and PVC-free standards in the industry. And they expect the same from their suppliers. They go so far as to disassemble their products into individual components and materials in their Cupertino lab. Then Apple test them using many methods, including X-ray fluorescence spectroscopy and ion chromatography. They do this to ensure that every product they release meets their environmental standards.

Posted on 07.01.2013